Thursday, June 21, 2007
I was looking for a book on software architecture at chapters.ca, and I was surprised to had found google ads embedded within the search results. I almost clicked on one of them, and I didn't like the feeling.
I have google ads on my site, but I always debate if I should removed them or not. I have seen ads for other software consulting firms (conflict with my services
), but I like the "free"
Should sites such as chapters have google ads?
I don't know the the reasons why they are there or who makes such decision, but I'm not sure it goes well with the whole ecommerce aspect of chapters.ca. What if instead of buying the book I was looking for I click on one the ads and never comeback to chapters again?
Does the money made from a few clicks offset the lost sales?