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How to lose market share (the Sony way)
Tuesday, March 21, 2006

Yet again, Sony is delaying the PS3 release giving Microsoft an opportunity to gain market share.

Will this new move create another legal problem for Microsoft, a la XBox monopoly? I doubt it, but you just never know what the anti-monopoly police will say when everyone and their dogs will own an XBox and poor old PS3 and Nintendo machines are nothing but an after thought.

Sony really dropped the ball on this one.

I don't work for either company and I understand that developing and releasing a product on time to a hungry market is quite difficult, but we sure expected more from Sony, didn't we? Didn't we?

Microsoft's marketing models seem to work all the time: release a somewhat buggy product and loose a bit of money per unit in the process, but assure supremacy in a technology and software market.

The question is not "where do you want to go today," (as Microsoft's tag line used to be) the question is "how good enough is good enough for you to go where you think you want to go today."

Microsoft understands software development really well: there is no such thing as perfect software, so they let the market decide how many bugs and security holes it takes to turn off customers. Apparently, they haven't reached the limit. I like XP and IE7, even with all their bugs. And so do all the millions of loyal Micro$oft costumers.

3:55 PM | 0 comment(s) |


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